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Why pet supply businesses are a good opportunity in 2022

Updated: Jan 31, 2022

As a pet person, you know that finding quality pet supplies can be tough. But with the right online shop, it's easy to find everything you need for your furry friend—and maybe even some products you didn't know existed! If you're looking for a business opportunity in 2022, starting a pet supply business could be the perfect option. So if you're ready to start serving the needs of pet people everywhere, read on for all the information you need.



Great market performance

Large market size

Fast growth rate

Startup friendly

Social media makes it easier for new brand to be accepted

Opportunities from Tiktok



Market of Pet supply


Large market size

The market size of pet supplies is the second largest in the whole pet industry, while food is very difficult to gain consumer trust due to safety considerations. Globally, the pet market has grown from $216 billion in 2020 to $232 billion in 2021. An estimated 6.1% compounded annual growth rate (CAGR), will catapult that figure to $350 billion by 2027.

Fast growth rate

Fast growth pet industry is growing faster than the overall pet market. The pet supplies market has seen a CAGR of 12% from 2020 to 2021, and it's projected to grow another 11% in 2022. This means that pet supply companies could see lots of new customers coming into their business in just a few years! There are pet supply companies that have been around for a long time, but pet consumers are always looking to try new brands and products.

The pet industry in 2021 will undoubtedly be one of the most lucrative prospects for internet businesses, by every measure. Except for one.

In a dog-eat-dog market, the biggest of the big devour far more than their fair share. The pet food, pet care, and pet supplies industry is marred by fierce competition among merchants, especially high-volume sellers who have access to significant volume sales, significant profit margins, and scale.

The top two firms, PetSmart and PETCO, account for almost half of all online pet product sales. Amazon's entrance into white-labeled pet-food start-ups with no methods to handle changing costs such as supply chain management and shipping marks the beginning of a new era for these suppliers.

Traditional retail behemoths like Walmart and Target are also growing their online presence, redefining the pet market and consumers' expectations. Yes, traditional big-box stores are flourishing. To be frightened by competition is to miss the point.

Within the pet food and pet supplies industry, pets are one of the most popular consumer categories. The promise of riches is especially strong in the natural foods, animal care, and supply industries. Entrepreneurs wanting to break into new markets should target these two areas as second and third largest ecommerce CPG categories overall.

Within the ecommerce sector, in particular, there is a lot of room for growth, owing to the increasing demand from consumers for purchasing pet items on ecommerce sites.

The worldwide pet market is growing, and it's because of people. Whether it's a rise in the number of house pets or diverse shopping platforms — the result is an increase in the global pet industry. It should come as no surprise that internet is where businesses looking to expand their market share in the pet sector will find opportunity.



Startup Friendly

Compare to Pet food business, It's much easier to start pet supply business, there are no safety concern and you don't need to have a USDA approved kitchen. All you really need is a good supplier that can provide pet owners with everything they need, from harness to clothes and bedding, And a place can find a steady stream of pet owners.

A key driver for this industry will be the wide range of availability of fashionable and multifunctional pet accessories.

Pet supplies are a leading industry category in the United States, with sales of approximately 4.54 billion U.S. dollars and positive sales growth of 2.7%.

Its share of revenue also spread due to the “pet parenting” trend, in which pet owners treated their pets as family members and started supplying them with complementary products. This segment accounts for an estimated 40.6% of total industry revenue in 2019.

Of those buying pet products, approximately 17% reported buying pet products online in 2017, up from approximately 13% in the previous year.

Pet supplies and accessories sold by retailers also encounter mounting competition not only from mass merchandisers but by smaller outlets because there are no regulations that limit their sales.

For online retailers, favorable economic conditions in the pet supply segment can be complimented through product innovation. Since mass-market brands offer goods with little differentiation, the spike in exclusive niche products will help diversify the current price competition.

In this way, niche product marketing will become mandatory to success for brands positioning themselves apart in the space.


Social media makes it easier for new brands to be accepted


According to Mars Petcare, the world's largest petfood company, 65 percent of pet owners post about their pets on social media at least twice a week. That's a lot of potential customers that you can reach with your pet supply business.

Whether it’s through organic or paid traffic, pets dominate social media pop culture.

And people are more likely to buy products for their pets than ever before.

On social media, people are more willing to trust the recommendations of their friends rather than those celebrities.

It's a good opportunity for a new brand, as your products will be easier to be accepted by pet owners. They're already spending a lot of time on social media, so they may as well see your content and products there, too.


Opportunities from Tiktok


Anther major trend that will impact pet supplies is the continued growth of short-form video platforms like TikTok.

In 2019, an estimated 500 million people watched videos on the app daily, up from 150 million in 2017. With such a large and engaged user base, there’s potential for pet products to be marketed to pet owners on TikTok.

The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven.

You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe.

The allure of TikTok for businesses is the sheer number of active users on the platform. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms.

For example, a pet supply company could film a short comedic video about how to properly walk a dog or choose the perfect bed for a cat.

Brands can also take advantage of TikTok’s creative tools to create engaging content that goes beyond just product videos.


After reading this blog post, you may be wondering which niche pet product to start. It’s always a good idea to consider the market and if it is growing or shrinking when considering starting a new business venture. With the increased popularity of pets in homes, there will likely continue to be an increasing demand for pet supply businesses that sell products like harness and clothes or beds. We would love to partner with your startup brand by providing all sorts of niche pet products for your customers! Contact us today at and we can help get you started on the road towards success!

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